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    Title Marketing Automation Specialist
    Location Ottawa, ON
    Start Date 09-07-2020
    Language English
    Salary Negotiable
    Security Clearance Reliability Status
    Duration 4+ months
    Date Posted 08-20-2020
    Job ID 11944
    Recruiter Email
    Maplesoft Group is currently seeking a Marketing Automation Specialist to join one of our clients located in Ottawa


    The Marketing Automation Specialist Service Provider will leverage the internal digital tool kit and the Oracle Eloqua marketing automation platform to engage Canadian businesses. They will be to deliver personalized, tested, and optimized email marketing programs that create demand for EDC’s products and services.
    With their strong experience in B2B, their fine balance of creativity and analytic mindset push them to constantly improve the overall experience and influence their marketing peer (content, development, agency of record, campaigns) to deliver more leads.

    Primary Responsibilities

    1.Digital Marketing Power User
    • Help develop hypotheses, tests, and solutions while autonomously, delivering email campaigns to target audiences
    • Manage challenging and diverse projects simultaneously, in a matrixed organization, with skill, attention to detail, tenacity, and a focus on results
    • Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, email governance, lead scoring, lead nurturing, privacy, and legislative policies.

    2. Email Marketer at Heart
    • Ideate, build, deploy, test and enhance email campaigns and workflows
    • Tweak templates (HTML/CSS) and workflow and propose recommendation to improve to Martech COE and Squad
    • Analyze results and performance for ongoing enhancements
    • Collaborate with Martech COE on lead nurturing and lead scoring vision and execute strategy within Agile Squads


    3. Marketing Automation Community of Practice
    • Establish and share best practices with other specialists within the community of practice
    • Educate your squad on marketing automation best practices, capabilities and limitations
    • Capture new requirements and request new components from the Martech COE
    • Grow digital skills (e.g. SEO, SEM, Adobe Experience Manager, Social)

    4. Agile Marketing
    • Use data to define marketing experiments that can be tested using email and digital marketing channels
    • Participate in agile ceremonies such as stand-ups, sprint reviews and retrospectives
    • Keep all tasks up-to-date in EDC’s agile software, Microsoft VSTS
    • Maintain an active backlog of new requests that support the marketing team.
    • Seek and communicate opportunities for process improvement across marketing functions


    5. Data Quality Management
    • Champion data quality to build the depth, breadth, and quality of the marketing database for greater segmentation, personalization and customer experience
    • Contribute to data quality by feeding the Eloqua Data Quality backlog
    • Conduct data analysis and segmentation to build nurturing campaigns

    Top Skills Required:

    • At least 3 years of hands-on experience as an email specialist in a B2B marketing organization using a marketing automation system / customer relationship management system (ideal if experience is with Oracle Eloqua)
    • Proven ability to deliver complex marketing campaigns using: web apps, forms, landing pages, automated programs, campaigns and professional-grade HTML emails in Eloqua or another marketing automation system / customer relationship management system
    • Good knowledge of HTML / CSS code for email development and testing

    Other Skills Required:
    • A high degree of proficiency with email marketing and B2B marketing best practices
    • Self-starter with the ability to manage multiple projects at any given time while finding ways to deliver value to internal clients
    • Ability to meet deadlines and produce deliverables to strict acceptance criteria
    • The judgment to prioritize tasks based on competing priorities and to request help when needed
    • Impeccable written and oral presentation / communication skills
    • Bachelor’s degree or college diploma in a relevant field

    • Experience leveraging digital marketing technologies for positive business outcomes
    • Curiosity and ability to acquire new computer and business skills
    • Experience with web tracking and analytics technology and terminology
    • Experience using CRM tools to enhance demand generation and onboarding campaigns
    • Eloqua Certification: B2B Oracle Eloqua Master or B2B Oracle Eloqua Modern Marketing Luminary
    • Knowledge of Microsoft Office applications
    • Experience in Business-to-Business (B2B); Insurance or Financial Services organizations

    Maplesoft Group prides itself on its distinct corporate culture and recognizes that success is a direct reflection of our most valuable asset - our people.  Therefore, attitude and ambition are key personality traits we seek out, along with skill and aptitude, in potential employees.
    Maplesoft Group is committed to having a diverse, representative workforce and continuing to build an inclusive environment. We encourage applications from all qualified individuals. Maplesoft Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants irrespective of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Aboriginal peoples or any other legally protected factors.
    All employment decisions are made based on business needs, job requirements, and individual qualifications.
    We are committed to developing inclusive, barrier-free recruitment and selection processes, and a work environment that supports our diverse workforce. Please let us know if you require accommodations at any stage of the recruitment process. We can be reached at Maplesoft Info at
    We thank you for your interest in Maplesoft Group and wish to advise you, that only candidates under consideration will be contacted.

    Are you interested in a career with Maplesoft Group? Please see our Career Opportunities page!