Maplesoft Group is currently seeking a Web Strategist Services for our Federal Government client.

Tasks and Responsibilities include, but are not limited to the following:
 
• Strategic Planning: 
- Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives
- Collaboratively develops and supports execution of a scalable personalization strategy
- Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO
- Builds user flows that enables the customer journey for target personas
- Develops and supports the execution of an accessibility strategy that includes content and technology

• Web Transformation: 
- Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies
- Ensures web transformation aligns with broader marketing initiatives including campaigns, paid advertising, social, and email marketing

• Operational Guidance: 
- Provide operational guidance to cross-functional teams, ensuring best practices in design, content management and web development
- Leverages analytics and data insights to guide ongoing website improvements
- Monitors and analyze web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives
- Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience

• Stakeholder Collaboration: 
- Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies
- Ensures alignment of annual and quarterly planning of business teams, technology teams, stakeholders and delivery partners

Specific Project/Platform Requirements

• Drive website transformation
• Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy
• Advises cross-functional teams to ensure best practices in design, development, and content management
• Collaborates with UX designers to ensure experiences meet the needs of target audiences
• Supports team leadership developing strategic short- and long-term goals
• Collaborates with stakeholders to ensure strategic alignment

Skills

Top Skills Required:
• Strategic thinking and ability to connect website efforts to business goals and customer needs
• Strong knowledge in usability and user-centric approaches
• Collaboration and communications skills to effectively communicate complex topics at different levels

Other Skills Required:
• Project management and working in agile methodologies
• Knowledge of CMS platforms, SEO and tools, web analytics

Assets:
• Adobe AEM
• Accessibility and WCAG knowledge
• Bilingual in French and English


Maplesoft Group prides itself on its distinct corporate culture and recognizes that success is a direct reflection of our most valuable asset - our people.  Therefore, attitude and ambition are key personality traits we seek out, along with skill and aptitude, in potential employees.

Maplesoft Group is committed to having a diverse, representative workforce and continuing to build an inclusive environment. We encourage applications from all qualified individuals. Maplesoft Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants irrespective of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Aboriginal peoples or any other legally protected factors. 

All employment decisions are made based on business needs, job requirements, and individual qualifications. 

We are committed to developing inclusive, barrier-free recruitment and selection processes, and a work environment that supports our diverse workforce. Please let us know if you require accommodations at any stage of the recruitment process. We can be reached at Maplesoft Info at info@maplesoftgroup.com.

We thank you for your interest in Maplesoft Group and wish to advise you, that only candidates under consideration will be contacted.